Business & Policy
Seeking new markets for Canadian soybeans
By AAFC News Release
Mar. 21, 2013, Winnipeg, MB – Canadian soybean farmers are growing new international market opportunities with a $90,000 investment from the federal government.
The investment will help the Canadian International Grains Institute, in partnership with the Canadian Soybean Council, to seize new opportunities in markets abroad.
The Canadian Soybean Council will undertake market development activities in targeted markets abroad, such as Japan and Southeast Asia. This is allowing the industry to determine the best approach for export market development in priority markets, while also informing potential customers about the benefits of buying Canadian soybeans.
"Initiatives like these that are supported by the Government of Canada and the Canadian International Grains Institute allow us the opportunities to increase market access for our high-value Canadian soybeans," said Barry Senft, Chief Executive Officer of the Grain Farmers of Ontario, a founding member of the Canadian Soybean Council. "These regions of the world are key to the growth of our value-added soybean industry here in Canada."