Business & Policy
Canada’s homegrown superfood set to take centre stage
By News Release
Mar. 21, 2013, Calgary AB - Barley is finally getting the recognition it deserves with a new consumer website — www.GoBarley.com — a one-stop-shop for everything barley.
The website features over 60 brand new recipes from mains dishes to desserts, as well as a series of barley "how to videos" and multiple blog posts from nutritionists and foodies. Aimed at showing consumers just how versatile barley can be in our day-to-day cooking and baking, the website is part of a new market development initiative of the Alberta Barley Commission (ABC) — a grassroots, farmer-run organization for barley producers.
"We're excited about the new site and we think it does a great job of sharing barley's health benefits with consumers," said ABC Chairman Matt Sawyer, a farmer near Acme, Alta. "We believe there is great potential to grow the food barley market and increase consumer awareness and demand for this healthy grain."
Canada's third largest crop, barley received approval from Health Canada for a new food claim which concluded that daily consumption of barley helps to reduce blood cholesterol, a risk factor for heart disease.