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Grain Farmers of Ontario brand identity unveiled

Sept. 1, 2009 -Ingersoll, Ont. -The three organizations representing Ontario's corn, wheat and soybean growers completed a lengthy process of uniting as one voice and unveiling the Grain Farmers of Ontario's new brand identity as well as its structure and goals.


September 2, 2009
By Grain Farmers of Ontario

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September 1, 2009

Ingersoll, Ontario -Ontario’s newest farm commodity group, Grain Farmers of Ontario (GFO), unveiled its brand identity in the Woodstock area today. The launch was marked by a special gathering of

Delegates and Committee Members from its three founding groups –the Ontario Corn Producers’ Association, Ontario Soybean Growers, and the Ontario Wheat Producers’ Marketing Board.


The farmers attending today’s event represent the 28,000 Ontario corn, soybean and wheat farmers
who comprise the new Grain Farmers of Ontario organization. The crops they grow generate more than $2.5

billion in farm gate receipts.


“Today is a celebration of both strength and cooperation”, stated GFO Chief Executive Officer Barry
Senft. “Grain Farmers of Ontario is proud of its three founding groups’ strong history of achievements.


From those strengths, we are building an organization that will be both
relevant – in light of the scale and complexity of today’s global commerce environment – and responsive to the grass roots farmers we

relevant – in light of the scale and complexity of today’s global commerce environment – and responsive to the grass roots farmers we

represent.”


The new Grain Farmers of Ontario logo was inspired by an aerial photo of the patchwork quilt effect of


Ontario’s fields of corn, soybeans and wheat. The logo signifies the crop rotation, land stewardship,
agronomics and innovation that are the basis of sustainability for Ontario’s grain and oilseed farm

businesses. The circular shape of the GFO brand signifies the inclusivity and strength of the new organization, which combines the interests of Ontario’s corn, soybean and wheat farmers.


The structure and goals of the new GFO focus on four key areas:

research & innovation;

wheat marketing & market development;

production information; and

public outreach, policy development & advocacy.


Ontario’s corn, soybean and wheat crops generate more than $9 billion in economic output and are
responsible for more than 40,000 jobs in the province. An important role of the new Grain Farmers of Ontario

organization will be to underscore the vital role its members play in the health of the Ontario and Canadian economy.