Grain Farmers of Ontario brand identity unveiled
The three organizations representing Ontario's corn, wheat and soybean growers completed a lengthy process of uniting as one voice and unveiling the Grain Farmers of Ontario's new brand identity as well as its structure and goals.
September 2, 2009 By Grain Farmers of Ontario
Sept. 1, 2009,
Ingersoll, Ont. – Ontario’s newest farm commodity group, Grain Farmers of Ontario (GFO), unveiled its brand identity in the Woodstock area today. The launch was marked by a special gathering of
Delegates and Committee Members from its three founding groups –the Ontario Corn Producers’ Association, Ontario Soybean Growers, and the Ontario Wheat Producers’ Marketing Board.
The farmers attending today’s event represent the 28,000 Ontario corn, soybean and wheat farmers who comprise the new Grain Farmers of Ontario organization.
The crops they grow generate more than $2.5
billion in farm gate receipts.
“Today is a celebration of both strength and cooperation”, stated GFO Chief Executive Officer Barry Senft. “Grain Farmers of Ontario is proud of its three founding groups’ strong history of achievements.
From those strengths, we are building an organization that will be both relevant – in light of the scale and complexity of today’s global commerce environment – and responsive to the grass roots farmers we
relevant – in light of the scale and complexity of today’s global commerce environment – and responsive to the grass roots farmers we
The new Grain Farmers of Ontario logo was inspired by an aerial photo of the patchwork quilt effect of
Ontario’s fields of corn, soybeans and wheat.
The logo signifies the crop rotation, land stewardship, agronomics and innovation that are the basis of sustainability for Ontario’s grain and oilseed farm
businesses. The circular shape of the GFO brand signifies the inclusivity and strength of the new organization, which combines the interests of Ontario’s corn, soybean and wheat farmers.
The structure and goals of the new GFO focus on four key areas:
Research & innovation;
- Wheat marketing & market development;
- Production information; and
- Public outreach, policy development & advocacy.
Ontario’s corn, soybean and wheat crops generate more than $9 billion in economic output and are responsible for more than 40,000 jobs in the province. An important role of the new Grain Farmers of Ontario
organization will be to underscore the vital role its members play in the health of the Ontario and Canadian economy.