Top Crop Manager

News Business Management
Raven unveils OMNi brand, renames DOT

May 12, 2021  By Raven Industries Inc. (press release)

Raven Industries Inc., a leader in agriculture technology and owner of the DOT autonomous platform, recently announced the launch of its new product brand and autonomous growth platform, OMNi. This new product brand highlights Raven’s advancements in autonomous solutions for agriculture with a strategic offering of two integrated products: OMNiDRIVE and OMNiPOWER.

Effective immediately, OMNiDRIVE replaces the AutoCart name from the previous acquisition of Smart Ag. The former DOT is now OMNiPOWER. All of Raven’s intelligent autonomous solutions for the agriculture industry, current and future, will be branded with the OMNi prefix and are part of one connected ecosystem.

“We understand the importance of quickly scaling and adopting new power platforms, farming applications, and implements into purpose-built autonomous agricultural machines,” said Dominic Walkes, director of strategic initiatives at Raven. “OMNiDRIVE is a significant growth platform and we are actively working with OEM partners to release compatibility on additional tractors and implements.”


OMNiDRIVE is Raven’s aftermarket technology kit that transforms existing tractors into driverless machines. The technology connects, manages, and safely operate autonomous agricultural machinery and is compatible with:

  • Case IH Magnum CVT (2014-2020 models): M250 / 280 / 310 / 340 / 380 (available in October 2021);
  • New Holland CVT (2014-2020 models): T8.320 / 350 / 380 / 410 / 435 (available in October 2021); and
  • John Deere 8Rs Powershift and IVT (2010-current models).

Official ordering began on May 12. Visit to learn more about OMNiDRIVE introductory pricing.

OMNiPOWER is a self-propelled power platform that easily interchanges with farm implements. Farmers can launch missions in autonomous mode or control directly from the tablet. In either instance, no driver is necessary. Currently, OMNiPOWER has interchangeable implements for spreading and spraying, with additional applications coming soon.

OMNiPOWER will be available for order on June 1, with delivery in the fall of 2021.


Stories continue below