Top Crop Manager

SIGMA and FMC create website for agriculture information

Apr. 9, 2012, Rochester, NY - SIGMA Marketing Group, the customer intelligence-driven, direct and digital marketing services firm, today announced the launch of a new, improved website for FMC Corporation, Agricultural Products Group -- North America. The site,, offers a new, features-rich design focused on the needs of the FMC customers, including U.S. growers, Star Retailers, distributors, consultants, as well as Canadian growers, retailers and distributors.

SIGMA was assigned as a Digital Partner by FMC in 2011, partnering with Swanson Russell, creative design partner to FMC, and has since worked on this comprehensive site to create digital platform services that consolidate five previously unrelated websites. The site offers key information from one source in an easy-access format to serve FMC audiences. Features include:

-- This highly personalized web platform delivers industry news, content and tools highlighting FMC’s growing portfolio.

-- A robust content management system delivers customized content to different groups of web visitors.

-- Growers can zero in on weather patterns, fine-tune the right product to treat their crops for maximum effectiveness, view video testimonials of other grower experiences of FMC products, and find an FMC Star Retailer, Aerial Applicator, or a Consultant in their area.

-- The website includes a Canadian version at which can also be accessed from

“This website was a year in the making, and it sets a new standard for digital platforms in our industry,” said Robert Trogele, North America Area Director at FMC North America Crop. “The new FMC site delivers a completely unique relationship tool that sets it apart from competitors and offers customers a valuable resource for everyday use.”

About FMC

FMC Corporation is a diversified chemical company serving agricultural, industrial and consumer markets globally for more than a century with innovative solutions, applications and quality products. The company employs approximately 5,000 people throughout the world and operates its businesses in three segments: Agricultural Products, Specialty Chemicals and Industrial Chemicals. North American operations are one of five Agricultural Products Group operating units has throughout the world, including Asia-Pacific, Europe-Middle East-Africa, Latin America South and Latin America North. Learn more about the entire company at

About SIGMA Marketing Group

SIGMA Marketing helps clients like Xerox, Nationwide, AAA and Citizens Bank engage with their customers through Analytics + Strategy + Technology. We turn data into customer intelligence and innovative marketing solutions -- online and offline -- with direct and digital solutions that focus on multichannel marketing strategies, data and technology integration, web analytics and sales enablement. SIGMA builds long term customer relationships and drives Marketing ROI. Visit us at and at our Fifth Gear Analytics blog: .

April 9, 2012  By Business Wire


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