Food safety initiative has retailers lining up
Nearly 40 retailers in the US have pledged to join a new initiative program, entitled 'Be Food Safe, during the next year. The report comes from the Food Marketing Institute.
April 28, 2008
Almost 40 retailers and the Defense Commissary Agency have promised to join "Be Food Safe" in the next year, the Food Marketing Institute announced.
Be Food Safe is a cooperative government, industry and consumer group initiative to communicate food safety information. The campaign, launched by USDA and the U.S. Partnership for Food Safety Education, encourages the use of colorful icons and photography to illustrate safe food handling practices. Retailers are using cooking demos, contests and seasonal promotions, among other tactics, to promote the effort.