Top Crop Manager

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BASF’s Growing Home initiative expands

February 21, 2024  By Top Crop Manager

Canadian farmers will have a chance to shine a light on impactful organizations in their communities with the return and expansion of Growing Home with BASF. Between Feb. 20 and March 18, individuals in Alberta, Saskatchewan, Manitoba and Ontario can nominate organizations that help grow their communities to win one of four $25,000 prizes.

In its second year, Growing Home with BASF is expanding into Ontario, offering rural farming communities a chance to highlight the organizations that mean the most to them. With public voting to determine the winning organizations, communities can rally around and raise support for their local groups.

“Growing Home with BASF has become a wonderful program to support the communities where our customers and employees live and work,” says Leta LaRush, vice-president, business management for BASF Canada Agricultural Solutions. “The engagement we saw last year from our customers and industry partners – from the launch to the finalist voting to the winning organizations’ announcement – far exceeded our expectations, so we are thrilled to bring the program back and expand to Ontario.”


For 2024, nominations submitted by March 18 will be judged based on criteria including alignment to supporting Canadian agriculture and rural communities, and alignment to the BASF giving pillars: building safe and healthy communities, advancing science and sustaining modern agriculture.

Following the nomination period, 12 finalists—three from each province—will be selected and announced for public voting from April 2-15 to select one winning organization in each province. Individuals who reside in Canada and have reached the legal age of majority in their province can vote. The four winners will be announced April 30.

BASF supports the growers and communities that are the heartbeat of rural Canada through programs like Growing Home with BASF. In 2023, the Rosalind Recreation Association in Alberta, Davidson Child Care Inc. in Saskatchewan and Forrest Special Projects Group in Manitoba garnered the most votes, each receiving $25,000 to benefit their communities.

To learn more about Growing Home with BASF, nominate a deserving organization, and for full terms and conditions, please visit


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