News Genetics/Traits
Ag tech company to bring unreleased genetics to market

Segra International Corp., an agriculture technology company, announced a new exclusive global distribution agreement with Grounded Genetics and The Holding Company. Under the terms of the agreements, Segra will partner with both companies to bring a significant collection of unreleased genetics to Canadian and international markets. Access to these genetics will be available in the fall of 2023 in the form of tissue culture mother plants and tissue culture plantlets (clones).

In addition to its collection, Segra will collaborate with both groups to offer custom phenotype selection and breeding projects for customers on an “a la carte” basis.

“We believe that pheno selection and breeding initiatives are better suited in a dedicated environment versus the grow rooms of our customers. Offering this service fills a gap in the marketplace and allows our customers to focus on what they do best, cultivation,” says Matthew Don-Carolis, vice-president of sales for Segra.

“I am thrilled to announce our partnership with Grounded Genetics and The Holding Company. Their global reputation and experience in breeding and genetic selection is impressive. Their ability and commitment to identify the best cultivars for specific environments and outcomes aligns perfectly with our mission to deliver exceptional products to our customers,” says Jamie Blundell, CEO of Segra. “Together, we can leverage our collective strengths to refine the cannabis experience and provide unmatched quality and variety in the market. This partnership marks a significant milestone for our companies, and I am excited to embark on this journey of discovery and growth.”