Business & Policy
Trimble to acquire Agri-Trend
By Top Crop Manager
Nov. 10, 2015 - Trimble is acquiring the assets of privately held Agri-Trend of Red Deer, Alta. The acquisition will enable Trimble to provide agronomists and other crop advisors with a stronger set of brand-agnostic tools they can use to advise growers on how to better manage their operations.
According to a news release, the combination of Agri-Trend's experience in agronomy, grain marketing, farm business and data management together with Trimble's experience in precision agriculture will further empower growers to gain efficiencies throughout the entire farming cycle. The acquisition is expected to close in November 2015. Financial terms were not disclosed.
Agri-Trend's network of over 200 specialists spread throughout the U.S. and Canada includes over 110 independent "coaches" specializing in agronomy, precision farming, crop marketing and farm business management. Coaches are supported by a team of science specialists comprised of over 30 Ph.D.'s and M.Sc.'s providing in-house research, training and insight support for both the coaching network and the Agri-Data Solution platform — a proprietary farm data management solution.
"Agri-Trend has been working side by side with farmers for over 17 years. With the strength that Trimble provides, we aim to help even more farmers as the move to precision agriculture continues to gain momentum globally," said Rob Saik, founder of Agri-Trend.