Soybeans hit the road in new Goodyear tires

KTIC Radio
August 30, 2017
By KTIC Radio
This fall when Goodyear introduces its Assurance WeatherReady tires for passenger vehicles, soybean farmers may want to pay attention to their newest customer. That’s because this all-season, innovative line of tires was made possible in part by the soy checkoff. The tires feature a soy-based rubber compound, bringing forward yet another market opportunity for soybean oil and, in return, a profit opportunity for soybean farmers. | READ MORE

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