Pulse growers target food service industry to expand market opportunities

Top Crop Manager
February 05, 2018
By Top Crop Manager
With Canadian pulse exports nearing $3.4 billion in 2017, supporting the continued growth of this sector is vital to achieving the Government of Canada's trade target of growing agriculture and food exports to $75 billion by 2025.

Speaking at a meeting with Saskatchewan Pulse Growers, Minister of Agriculture and Agri-Food Lawrence MacAulay announced an investment of over $575,000 to Pulse Canada for food service market research and development projects that will benefit farmers and processors.

Under the Growing Forward 2, AgriMarketing Program, Pulse Canada will receive $178,500 to explore new markets for pulses and pulse ingredients in China, Eastern Asia, the United States and Canada. An additional investment of $221,680 under the same program will go towards a project that focuses on promoting pulses to the Canadian foodservice industry

An investment of $175,721 was also provided to Pulse Canada through the Growing Forward 2, AgriInnovation Program, towards pulse innovation in the Chinese market. This project will help the industry expand the use of pulses in a wide range of Chinese foods and investigate the health benefits of eating pulse snacks.

"Trade is vital for our agricultural industry and Canadian pulses are an integral part of Canada's export strategy. Thanks to organizations like Pulse Canada, we are a world leader in pulse exports. Government investments like these help build prosperity for our sector, which helps strengthen our economy and creates good middle class jobs for Canadians," MacAulay said.


Join Top Crop Manager Feb. 27 and 28 in Saskatoon, Sask., for the 2018 Herbicide Resistance Summit - Register now!

Add comment


Security code
Refresh

Subscription Centre

 
New Subscription
 
Already a Subscriber
 
Customer Service
 
View Digital Magazine

Latest Events

Open Farm Days
Sat Aug 18, 2018 @10:30AM - 02:00PM
Middlesex Soil and Crop Summer Tour
Tue Aug 21, 2018 @ 4:30AM - 09:00PM
OMAFRA Soil Management Day
Wed Aug 22, 2018 @ 9:00AM - 03:00PM
Hastings County Plowing Match and Farm Show
Wed Aug 22, 2018 @ 9:00AM - 05:00PM
Canada's Outdoor Farm Show
Tue Sep 11, 2018 @ 8:00AM - 05:00PM
Advancing Women in Agriculture East Conference
Sun Oct 14, 2018 @11:30AM - 05:00PM

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.