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New partnership promotes mental health support network in Canadian agriculture

Farm Credit Canada (FCC) has entered into a partnership with the Do More Agriculture (DMA) Foundation to create a network of mental health first aiders who can identify and support producers coping with difficult or unfortunate circumstances.

June 18, 2018  By Top Crop Manager


Under the one-year pilot project, FCC is contributing $50,000 to the not-for-profit foundation, focused on promoting mental health awareness and well-being in Canadian agriculture.

The funding will be used to facilitate mental health first aid training for producers and agriculture industry professionals in select communities across Canada. The training is aimed at raising mental health awareness and equipping participants with basic skills to provide assistance when help is not immediately available.

The training sessions will be delivered by accredited organizations and experts and offered at no cost.

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“We are seeing the need for increased mental health support in agriculture and rural Canada, where people sometimes feel isolated and don’t always know who or where to turn to for help,” said Michael Hoffort, FCC president and CEO.

“That’s why it’s important that we begin developing a network of people in rural Canada who have received training in identifying and supporting people suffering from a variety of mental illnesses and are able to connect them with mental health professionals.”

DMA was established in January 2018 to promote mental health awareness, well-being, and research, as well as to empower Canadian producers to take care of their mental well-being through education, training and public awareness. The foundation is also dedicated to creating a community of belonging, support and resources on mental health issues.

“Producers are among the most vulnerable when it comes to mental health issues,” said Kim Keller, executive director for DMA. “By collaborating with FCC and other industry partners, we are raising awareness of mental health and increasing the number of people certified to provide support in rural communities across Canada.”

FCC will also open a wellness centre offering more information and services at the Farm Progress Show in Regina, Sask from June 20 to 22, 2018.

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