Molson Coors partners with hops farmers in B.C.’s Fraser Valley
By Top Crop Manager
By Top Crop Manager
In celebration of Agricultural Day in British Columbia, Molson Coors Beverage Company has announced an official partnership agreement with local hop farmers throughout the Fraser Valley.
On Oct. 8, Molson Coors’ Fraser Valley Brewery hosted an afternoon tour and tasting at Sartori Hop Ranch, a local partner of the brewery, to showcase hops grown in the heart of the Fraser Valley. Members of the B.C. Legislative Assembly Kelli Paddon (Chilliwack-Kent), Dan Coulter (Chilliwack) and Brenda Bailey (Vancouver-False Creek), as well as Chilliwack mayor Ken Popove, were present for the celebration. A special beer, Molson Origins, was brewed for the occasion using fine hops from British Columbia.
British Columbia’s hops have supported the brewing industry for over 125 years, including the Molson Coors’ Fraser Valley Brewery, located in Chilliwack. Molson has a rich history of brewing in British Columbia for over 60 years. As the brewing industry has grown and expanded over the past decade, there has been a surge of local B.C. hops farms to support the growing demand. Since its official opening in 2019, Molson’s Fraser Valley Brewery has sourced local ingredients from several area farms.
“As Molson’s Fraser Valley Brewery passes the two-year anniversary since opening, there is no better time to recognize and celebrate the important work of our local hops farms that have supported our operations over the years,” said David Hamel, general manager of operations in Western Canada for Molson Coors, in a press release. “B.C. hops farmers play an important role in the brewing industry and we are proud to support the local hop growing industry.”
“The commitment of Molson Coors’ Fraser Valley Brewery to using locally grown hops is helping support farmers in the region,” said Lana Popham, minister of agriculture, food and fisheries, in a press release. “From big corporations to smaller local businesses, every time one of them chooses to support our local growers it helps increase awareness of the wonderful products coming from B.C. and supports farmers and communities all over the province.”