Top Crop Manager

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Manitoba Crop Alliance receives check-off designation


July 7, 2020
By Top Crop Manager

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Manitoba Crop Alliance (MCA) is excited to announce it has received its designation regulation under the Agricultural Producers’ Organization Funding Act. This allows for the collection of a mandatory check-off from all sales of wheat (spring and winter), barley, sunflowers, corn and flax in Manitoba. The check-off amounts are unchanged from what was in place with the five amalgamating organizations and remains refundable. MCA will begin collecting check-off from the specified crops starting August 1, 2020.

Check-off funds collected by MCA will be invested in three main areas, making up 86 per cent of MCA’s total budget: research and production, market access and development, and communication and advocacy initiatives. Each dollar spent in these areas is an investment from Manitoba farmers that makes the specified crops profitable production choices. In addition to improving the economic sustainability of these crops, the initiatives funded by Manitoba check-off dollars will also work to maintain and continually improve crop competitiveness both domestically and internationally.

In addition to receiving its registration designation, MCA is pleased to announce their management team effective August 1, 2020. Pam de Rocquigny will serve as MCA’s chief executive officer (CEO). de Rocquigny is currently the general manager of the Manitoba Corn Growers Association and Manitoba Wheat and Barley Growers Association. She started with both organizations in February 2017 and previously worked with the provincial government.

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Joining de Rocquigny will be Darcelle Graham as MCA’s chief operating officer (COO). Graham is presently the executive director of the National Sunflower Association of Canada and Winter Cereals Manitoba, Inc. She brings 14 years of experience in financial and project management. Both de Rocquigny and Graham are graduates of the University of Manitoba’s faculty of agricultural and food sciences.