Lucent Bio and FCL partner to distribute new crop nutrition solution in Western Canada
February 27, 2023 By Top Crop Manager
Canadian crop nutrition innovator Lucent Bio and Federated Co-operatives Ltd. (FCL) have entered into a partnership to bring new crop nutrition solution Soileos Zinc to western Canadian farmers. As part of this new partnership, FCL will showcase the sustainable micronutrient fertilizer as its 2023 Innovation Product.
“Lucent Bio’s mission is to deliver crop nutrition to growers that increases yield while minimizing impact to the environment,” says Michael Riedijk, Lucent Bio president and CEO. “We created Soileos Zinc to do just that. Soileos Zinc gives farmers short-term profitability while facilitating long-term stewardship of natural resources, and we couldn’t be more excited to partner with FCL to distribute it across Western Canada.”
Soileos Zinc provides improved nutrient delivery and sustained bioavailability. Bioavailable zinc leads to stronger crop development through its unique cellulose fibre delivery system. The introduction of this product comes at a crucial time with the North American Soil Test Summary indicating that zinc is deficient in 30 per cent of soil samples taken in Alberta, 66 per cent in Saskatchewan and 61 per cent in Manitoba.
“Through our network of agronomists and agricultural retail professionals, we work to ensure western Canadian farmers have the best tools available to overcome the challenges they face throughout the growing season,” said Shawn McGuire, senior manager, key accounts at FCL. “We’re proud to partner with Lucent Bio to bring this made-in-Canada solution to growers across the Prairies.”