Top Crop Manager

Features Business & Policy World Outlook
Innovation needed to reduce price, food supply pressures

Mar. 19, 2013, Amsterdam - CropWorld Global 2013, the annual agricultural industry event run by UBM Live, will focus exclusively on helping the industry to innovate - through its 'planting the seeds of innovation' campaign.

The new approach reflects macroeconomic factors and follows the commissioning of extensive research and the results of recommendations taken from the leaders of the world's largest crop producers and influential bodies – including Bayer Crop Sciences, DuPont Crop Protection, Unilever, Lindsay Irrigation and the Food and Environment Research Agency.

The independently commissioned research indicated that leading companies in the crop production market are refocusing business objectives towards innovation in crop science, water management and the supply chain so that globally the industry can address the challenges of sustainable food supply both now and in the future.

Currently, some 35 countries require external assistance with feeding their populations, and over the next 10-years food is forecast to become 30 percent more expensive, with the worldwide demand requiring production to rise 50 percent by 2030 – yet despite this, 30 percent of food produced globally is wasted and in order for the industry to make more food available on the population's plates, an evolution in techniques is required.

Collectively, population growth, coupled with concerns around climate change and a shrinking land mass available for arable production means that most of the required increases in food production will have to come through innovative ways to increase crop yield and intensification.

In response, this year's two-day CropWorld Global 2013 event (including exhibition and forum) is gathering thousands of executives from over 75 countries to come together and discuss how companies can look to utilize new approaches to achieve the industry's most pressing goals, including: 'decreasing the yield gap', 'increasing supply', 'developing sustainable crops', 'reducing water and waste issues', and implementing a 'responsible supply chain'.

The event is taking place in the Netherlands (the world's second largest agricultural exporter) between the 29th and 30th of October at the Amsterdam RAI. Four vertical-specific, modular conferences will take place over two-days examining the regulatory and industry implications across 'water and irrigation', 'crop science', 'supply chain', and 'R&D'.

For more information on CropWorld Global 2013, contact Terri D'Elia Exhibition Director, email enquiries@cropworld.com, Tel: +44 (0) 207 560 4364 or visit www.cropworld-global.com.