GOC invests in international market development for canola
December 23, 2021 By Agriculture and Agri-Food Canada
On Dec. 21, the Minister of Agriculture and Agri-Food, Marie-Claude Bibeau, announced an investment of more than $1.8 million to the Canola Council of Canada (CCC) under the AgriMarketing Program to boost exports and ensure the sector can take full advantage of market access opportunities around the world.
The CCC will use this funding to continue strengthening its promotion of the benefits of canola products in Asia and North America. It is expected that the project will allow for more educational reach on the benefits of canola products and the ability to reach potential new markets in Asia.
“Canada leads the world in canola exports and this investment will keep growers well-positioned for future success,” Bibeau said. “The Government of Canada is determined to maintain this leadership and will invest in projects that support the growth of the canola sector. This investment will provide the Canola Council of Canada the support and tools they need to remain a global leader in canola.”
This investment will help the canola industry towards the CCC’s goal of reaching 26 million tonnes of canola production by 2025. This supports the Government of Canada’s own objective of expanding agri-food exports to $75 billion by 2025 and aligns with Canada’s $1.1 billion trade diversification strategy to help Canadian businesses access new markets.
“This joint investment of federal government and industry is great news for the entire canola value chain. When you consider that more than 90 per cent of Canadian canola is exported and the increasingly complex global trade environment, this support for market access and development is critical to building canola’s value and growth potential for the future.”
– Jim Everson, CCC president
This investment builds on two previous AgriMarketing canola announcements, totalling almost $13 million, with a continued focus on promoting the health benefits of canola and the positive impacts of using canola oil, meal and seed. The CCC also aims to capitalize on the growing appetite for healthier oils and protein in new and existing markets.