Business & Policy
Food & Farming Champion award
By Farm & Food Care Saskatchewan
July 5, 2016 - Farm & Food Care Saskatchewan (FFC SK) has announced a new award to shine a light on the people who work hard to promote Saskatchewan agriculture and help farmers build public trust in our food industry.
The Food & Farm Champion Award is bestowed upon individuals, organizations or businesses who have taken the initiative to speak up about agriculture in our province. Nominees have used their skills to help engage consumers or correct misinformation about production practices, and have done a measureable job of promoting the agriculture sector.
FFC SK is a non-profit organization that seeks to build confidence in Saskatchewan food production - to let consumers know that the food we produce is healthy, safe and responsibly grown; that farmers and ranchers are innovative, technologically advanced and care deeply about the animals and land they work with. With less than 2% of Canadians having a direct link to the farm, concerted consumer outreach is more important than ever.
"We need to share what we do, how we do it and why it matters to all of us in a language and in ways that consumers can understand and appreciate," says Adele Buettner, CEO of Farm & Food Care Saskatchewan.
This award was designed to recognize those in our community who have helped FFC SK with their mission of enhancing public trust and confidence in food and farming. As the use of social media grows, and misinformation spreads, farmers and ranchers need to join the conversation to ensure that public perception is not swayed by too many people who know very little about food production.
"It's about making the connections between our food and the farmers who produce it," Buettner affirmed. "It's time to encourage the experts to give voice to what they do best to safeguard their futures and build public confidence."
Nominations are to be submitted to the FFC SK office by September 30, 2016. The selection committee will choose a winner from the nominations and award winners will be honoured at the Farm & Food Care Saskatchewan Annual Conference on December 14 & 15 in Saskatoon. Those who are nominated but do not win in the current year will stay in the nomination pool for two more years with two more opportunities to receive recognition for their hard work.