First National Barley Council officially incorporates
By Barley Council of Canada
Apr. 17, 2013, Calgary, AB - The Barley Council of Canada (BCC) made history today by formally incorporating. The first of its kind in Canada, the Council will speak on behalf of barley industry members and farmers.
"This is the first time in history the entire value chain has been brought together from coast to coast on a Board of Directors." said Brian Otto, BCC chairman. "We are proud to move forward as the national voice for barley."
The BCC will be taking a collaborative approach to enhancing industry initiatives by focusing on five key areas for barley: innovation and research, promoting best crop production practices, supporting market development, increasing market access and improving understanding and communication within the barley value chain.
The BCC's Board of Directors was elected on February 28, 2013.