Business & Policy
Cereals Canada and Cigi merge into one national organization
By Top Crop Manager
Today, the memberships of Cereals Canada and the Canadian International Grains Institute (Cigi) approved merging both organizations under a unified governance and management structure. The approval of this merger follows four years of dialogue and collaboration between Cereals Canada and Cigi members and staff.
“Cereals Canada and Cigi have already established a close working relationship supporting the promotion of Canadian wheat, and this merger will strengthen the benefits of this relationship” said Jean-Marc Ruest, chair of the Cereals Canada board of directors.
Cereals Canada was formed in 2013 to represent Canada’s cereal value chain across priority areas, including market access, market development, advocacy and innovation. Cigi was formed in 1972 to support domestic and international processors with independent technical services, such as end-use quality evaluations, milling and end-use support.
“The merger represents an opportunity to align our efforts on behalf of the Canadian cereals value chain and ultimately strengthen the focus and impact of our activities,” said Trent Rude, chair of the board of Cigi.
The consolidated organization will operate under the Cereals Canada name, and Cigi will maintain its brand as a division within the overarching organization. The approved governance structure also ensures that all members can shape and influence future priorities and initiatives.