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Canadian “Mission ImPULSEible” competition begins

Mar. 19, 2013, Winnipeg, MB - Forty Canadian teams comprised of post secondary students enrolled in food science, culinary arts or a related discipline will soon battle it out for the top prize in the 2013 Mission ImPULSEible competition.

Mission ImPULSEible is a food development competition created in 2009 by Pulse Canada as a way to get university and college students interested in using pulses and pulse ingredients in the development of new food products.

Pulses like peas, beans, chickpeas and lentils are nutritional powerhouses, packed with protein, fibre and healthy dose of vitamins and minerals. The challenge for competing students is to develop innovative, tasty and marketable food products containing whole pulses or pulse ingredients.

Some of the culinary concoctions that judges will sample this year include a peanut butter alternative, samosas, even a chocolate cake lolli-pop made with black bean paste. All products will be evaluated on sensory and health attributes, innovative use of pulses, feasibility and marketability.

“This competition emphasizes both the creative and the entrepreneurial spirit of the students," says Christine Farkas, Manager of Food Product and Culinary Innovation at Pulse Canada. "The products have to taste and look good, but they also have to work in a business model."

2013 Mission ImPULSEible Competition Schedule:

Date Location Teams
March 18 British Columbia (UBC) 5
March 25 Alberta (NAIT) 9
March 27 Manitoba (Paterson Foods Institute, Red River College) 3
March 28 Ontario (Guelph University) 5
April 2 Saskatchewan (University of Saskatchewan) 6
April 5 Maritimes - Halifax (Mount Saint Vincent University) 13

Winning provincial teams will have the opportunity to compete at the national Mission: ImPULSEible event, held in conjunction with the Canadian Special Crops Association annual convention in Calgary in June 23-25, 2013. The winning teams will take home $2500 (1st place), $1000 (2nd place) and $500 (3rd place).

For more information on Mission: ImPULSEible visit: www.pulsecanada.com/mission-impulseible.