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Beck Ag opens Canadian office with local GM

Beck Ag, Inc. is bringing its experience in the agriculture space north of the border. The announcement from Beck Ag CEO Richard Bettison coincides with the appointment of David Webb as the general manager of Beck Ag Canada.

“Many of our clients have Canada-focused operations,” Bettison stated. “Opening a Canada-based operation is a natural extension for our data-driven, go-to-market strategies.”

Prior to Beck Ag, Webb oversaw Canadian operations in a variety of fields for AgData. He also served as vice president of agribusiness for Ipsos-Reid, a Canadian leader in market research.

“I am looking forward to expanding Beck Ag’s business opportunities into the Canadian marketplace,” Webb said. “For over two decades, Beck Ag has developed data-driven solutions and relationships with thousands of growers and ag professionals.”

Founded in 1997, Beck Ag is a data-driven sales and marketing organization. The company uses a customer data-driven approach to provide a range of marketing and sales solutions to clients across the agri-food chain.