Business & Policy
BASF introduces direct-to-retail model for Western Canada
By Top Crop Manager
BASF will introduce a new direct-to-retail distribution model, called RetailConnect, for its Agricultural Solutions portfolio. The move will allow the company to work directly with independent retailers across Western Canada.
The decision follows the execution of RetailConnect in the market during the 2019 growing season for BASF’s InVigor, Liberty and Centurion products. In 2020, the company states that RetailConnect will expand to service BASF’s entire Agricultural Solutions portfolio to independent retailers in Western Canada. The company will continue to distribute products through its wholesale model in Eastern Canada.
RetailConnect will “increase demand transparency and offer improved warehousing, transportation and logistics service – including 24-hour product delivery during growing season to most regions in Western Canada,” according to BASF.
The introduction of a direct-to-retail distribution model follows the acquisition of a range of businesses and assets from Bayer nearly one year ago.